I used to think marketing changes fast, but Iâve never seen anything like 2025.
My predictions from earlier this year already feel outdated.
In just the last six months, strategies that were working fine are now completely useless.
But hereâs whatâs wild:
Businesses in Cameroon that are winning online right now arenât the ones spending the most money.
Theyâre the ones whoâve figured out these five simple marketing shifts.
Most small business owners donât even realize these changes are happening.
Now, before I show you these 5 strategies, letâs be clear why they matter.
Think about how you found the last restaurant you tried.
You didnât Google it. You probably saw it on TikTok, on facebook, or maybe even asked ChatGPT for suggestions.
This shift is not just about food. Itâs happening with plumbers, accountants, fashion shops every business.
The old way, ranking on Google, getting clicks to your site, waiting for calls is slowly dying.
If youâre not adapting to how people actually search and discover now, then youâre wasting your effort.
It’s like placing ads on a highway nobody uses anymore.
Letâs break down whatâs working right now in Cameroon.
Most Cameroonians access the internet using their phones, not laptops.
So your website must:
Load fast even on this our slow internet
Look good and work well on small screens
Avoid too many large photos or animations that slow things down
Be clear and simple to read and use
Also, use WhatsApp. Most people prefer chatting there.Â
You can:
Add a WhatsApp chat button on your website
Use it for customer support or to answer questions
Send order updates or offers
Weblim always builds mobile-first websites because thatâs where your customers are.
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ALSO READ: Why Your Business Needs a Professional Website in Cameroon
AI isnât just for big companies.
Today, any business owner in Cameroon can:
Use chatbots to answer customer questions at any time
Use Canva, ChatGPT or Gemini to write posts, make designs, or plan promotions
Set up personalized offers or email messages
But hereâs what most businesses miss: your words matter.
Most of us talk about our work using terms we care about. But your customers? Theyâre thinking and talking totally differently.
A web designer might talk about âresponsive UI and UX,â but the customer is just thinking: âI want a site that doesnât embarrass meâ or âOne that looks clean on my phone.â
One Weblim client rewrote his site using only phrases customers used in real online conversations (we used AI to research them).Â
His inquiries doubled in two weeks. No extra budget. No redesign. Just clearer words.
Tip: Ask ChatGPT to scan reviews, forums, or Reddit and show you how your ideal customers talk. Then use their language.
ALSO READ: Marketing in Cameroon: What Businesses Are Getting Wrong
Boring ads donât work.
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People want short, emotional, real stories they can relate to.
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Make short videos in Pidgin, French, or English
Show behind-the-scenes moments from your work
Share real customer reactions or staff moments
Video content builds trust because people can see your face, hear your voice, and feel your vibe.
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That matters more than a poster or a blog post.
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Example: A tailor showing how they fix a torn dress in 30 seconds will get more attention than a flyer listing their prices.
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And donât use robot voice-over videos. People hire people, not AI avatars.Â
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Show your real face. Let them trust you.
You donât need influencers.
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You need your team and your customers.
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Ask your team to share work moments on Instagram or TikTok
Encourage happy customers to leave reviews or record simple thank-you videos
Studies show that content shared by employees or customers performs 8x better than company posts.
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Why?Â
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Because people trust people not brands or logos.
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Turn your staff into brand storytellers.
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Give them the tools and freedom to post whatâs real.
People are skipping Google now.
Theyâre asking ChatGPT, Gemini or voice assistants for local recommendations.
You need to:
Update your Google Business profile fully (photos, hours, Q&A)
Collect more 5-star reviews (ask happy customers via WhatsApp or SMS)
Be specific on your site, say what you do, where you do it, and who you help
Want a sharp tip?
Some businesses write blog posts like âTop 3 Plumbers in Doualaâand they put themselves first.
Guess what?
AI tools like ChatGPT pull that info directly.
Also, use clear answers and long phrases your customers use.
Not âdynamic cleaning solutions,â but âhouse cleaning service in
Bonamoussadi that arrives on time.â
This is how you become one of the few businesses AI actually recommends.
Hereâs what to do this month:
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Make your website mobile-friendly and fast
Use WhatsApp to chat with customers
Rewrite your site using customer language
Post short videos showing your work
Ask staff and clients to post on social media
Collect more reviews on Google
Write blog posts that answer common questions
This isnât about being fancy. Itâs about showing up where people are actually looking.
At Weblim, we help small businesses grow using local strategies that work in Cameroon.
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From building fast websites to helping you show up on Google and WhatsApp, we know what gets results.
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Want to grow your business?
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Contact Weblim today and letâs make your digital presence strong, clear, and effective.
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