Can You Trust a Web Designer You Found on WhatsApp or Facebook?
I was talking to a business owner recently. He told me, “We already have a Facebook page and a website, so our marketing is fine.”
I went to check.
The Facebook page? Dormant. Four hundred followers. Zero engagement. Posts like: “We are open today.” And that’s it. Nothing about services. Nothing that actually attracts customers.
The website? Outdated. Static. No blog posts. Nothing new in years. Just sitting there like a forgotten signboard.
Here’s the truth most businesses in Cameroon don’t get: having a page or a website is not marketing. It’s a business card. Marketing only works when you’re active, creative, and consistent.
And until more businesses in Douala, Yaoundé, Buea, and beyond understand this, they’ll keep losing ground to those who actually take marketing seriously.
People love to argue: “Everybody knows my business already. Why should I keep advertising?”
Okay. If that logic made sense, then explain this: why is Coca-Cola still running ads? Why does McDonald’s still push commercials? Why does Pepsi still spend billions on marketing every single year?
These are billion-dollar brands recognized globally. Yet they never stop marketing.
Why? Because attention is oxygen. People forget fast. Competitors show up. New generations grow up. And if you’re not visible, you’ll fade.
Now, if Coca-Cola can’t afford to stop, how much more a clininc in Buea, a law firm in Douala, or a school in Yaoundé?
Yes, referrals are powerful. But they’re unpredictable. You can’t control when your next client will come. That’s not a system. That’s gambling.
Every business seems to have a Facebook page. But most are dead. No strategy. No real engagement. Just random posts saying, “We’re open today.” That doesn’t sell anything.
Facebook only works when you use it to:
Educate your customers
Showcase your services
Run targeted ads
Engage with comments and messages
Otherwise, your page is just digital decoration.
A lot of businesses proudly say, “We have a website.” Then you check and it looks like something built in 2015. No updates. No blog posts. No contact forms that actually work.
Google won’t rank a dead website. Customers won’t trust a dead website. And yet, many businesses keep acting like just owning one is enough.
Type “restaurant in Douala” or “clinic in Yaoundé” into Google.
The businesses that appear first are the ones who bothered to optimize their Google Business Profile and their website.
Yet most businesses in Cameroon haven’t even claimed their profile. They’re invisible where customers are searching the most.
Marketing is not “post once and disappear.” It’s not “run one ad and expect miracles.” Consistency builds trust. Irregular posting destroys it.
The sad truth? Too many businesses think effort is optional. They don’t realize inconsistency is costing them clients every single day.
ALSO READ: .com vs .cm: Best Domain for Your Business in Cameroon
So, what works? What should businesses in Cameroon actually be doing?
Douala: heavy on Facebook and WhatsApp. People share recommendations fast.
Yaoundé: Instagram and YouTube are growing strong, especially with younger professionals.
Buea & Limbe: TikTok is huge among students and youth audiences.
If your audience is there and you’re not, guess who they’ll buy from? Your competitor who shows up daily.
A website is not a one-time project. It’s a living platform.
Publish blog posts about your services.
Share client stories and results.
Add fresh images, videos, and updates.
Optimize for local searches like “best hotel in Limbe” or “graphic designer in Douala.”
Google loves freshness. So do humans.
Set a schedule and stick to it.
Post daily or weekly.
Run small, steady ad campaigns instead of one-time big spends.
Reply to messages fast.
Consistency wins over perfection.
People don’t connect with “We are open today.” They connect with stories.
Share how you solved a client’s problem.
Show the behind-the-scenes of your work.
Celebrate wins. Talk about lessons learned.
Stories make your brand human. And humans buy from humans.
Coca-Cola, McDonald’s, and Pepsi aren’t advertising because they’re desperate.
They’re advertising because they know people forget. They remind the world every single day who they are.
If billion-dollar companies can’t afford silence, you certainly can’t.
Here’s the bottom line: if you’re just existing online, you’re invisible.
Your competitors are talking about their services every day. They’re running ads. They’re updating their websites. They’re building trust.
Meanwhile, if your strategy is “just having a Facebook page,” you’re already behind.
Marketing in Cameroon isn’t about showing off. It’s about survival. It’s about reminding people daily why you matter.
Do that consistently, and your competitors won’t stand a chance.
Build
Websites That Work, Not Just Look Good
Get A Website Now
We proudly serve businesses in Douala, Yaoundé, Bamenda, Buea, and across Cameroon.
© Copyright 2025 Weblim – Web Design Agency
